Loony Legs · Returns Intelligence

US & Canada Returns Analysis

Year-over-year comparison · Dec 2024–Mar 2025 vs Dec 2025–Mar 2026 · United States & Canada only

🇺🇸🇨🇦 Filtered to United States & Canada only. Period A: 916 items across 554 RMAs (96.0% of global) · Period B: 969 items across 564 RMAs (90.1% of global). Global returns excluded to isolate the North American sizing shift.
Overall Snapshot
Items Returned A
916
554 RMAs · Dec 2024–Mar 2025
Items Returned B
969
▲ +5.8% YoY · 564 RMAs
Fit/Size % A
57.9%
530 of 916 items
Fit/Size % B
74.9%
▲ +17.0 pp YoY
Too Small A
56.6%
of fit/size returns
Too Small B
74.4%
▲ +17.8 pp shift
⚠️

Within US & Canada, "too small" returns surged from 56.6% → 74.4% of fit returns while "too large" collapsed from 27.4% → 9.9% — the lowest recorded. The too-large:too-small ratio fell from 0.48 → 0.13. L flipped from 49% too-large / 35% too-small to 9% too-large / 74% too-small. XL mirrored this: from 50% too-large to 72% too-small. The "too large" signal has almost entirely disappeared in the North American customer base.

Too small: +17.8pp Too large: −17.5pp → 9.9% L & XL: both flipped US & CA only
Size & Fit Analysis
Return Volume & Fit/Size Share
Dec 2024–Mar 2025
Dec 2025–Mar 2026
Fit Direction — Too Small vs Too Large
Too small / tight
Too large / loose
Return Reasons — Dec 2024–Mar 2025
Return Reasons — Dec 2025–Mar 2026
"Too Small" % of Fit Returns by Size — Period A vs B
Dec 2024–Mar 2025
Dec 2025–Mar 2026
Size-Level Breakdown — Fit Returns
Size A: too small A: too large B: too small B: too large Shift
Top Size Exchange Flows
Dec 2024–Mar 2025
Dec 2025–Mar 2026
Full Size Comparison — Too Small vs Too Large · Both Periods
A: too small
A: too large
B: too small
B: too large
Category Breakdown
Return Volume by Category — Period A vs Period B
Dec 2024–Mar 2025
Dec 2025–Mar 2026
% "Too Small" Shift by Category (of total returns in that category)
Period A
Period B
Category Cards