Spring Capris Creative Campaign

15 ads 3 personas 3 funnel stages 5 video assets

Campaign Objective

Test 12 creatives across TOF → MOF → BOF covering 3 personas with AI-generated images and branded AI video. No UGC required.

Persona Logic

Karen = identity & social validation · Maya = performance proof · Diana = scarcity & collector logic

Asset Mix

7 AI static images · 5 branded AI videos · Spring palette

TOF
Top of funnel — awareness & scroll-stop
→
MOF
Middle of funnel — consideration & trust
→
BOF
Bottom of funnel — conversion & urgency
12 ads ✓ Saved